12.12.24

12:00 PM

Opening

We’ll begin with welcoming the guests, our panel speakers and whole crew, followed by an overview of the goals for the discussions

12:10 PM

Timeout Optimization: Setting the Perfect Configuration for Maximum Efficiency

In this presentation, we will explore the concept of timeout variability and its significant impact on ad performance. You will learn how to adapt your strategies to optimize your ad setup effectively. We will discuss best practices for adjusting timeout settings, analyzing performance metrics, and implementing changes that can lead to improved engagement and revenue. Additionally, attendees will learn how to analyze performance data to continuously refine these settings for maximum efficiency.

12:30 PM

Insights from 30 Meetings with SSPs: Key Factors for Choosing the Right Partner

we will share valuable insights gathered from 30 meetings with SSPs. Participants will gain an understanding of common differences between SSPs, challenges, and opportunities identified during these discussions, providing a comprehensive view of the current landscape. We will highlight key takeaways that can help optimize your partnership with SSPs and improve your ad revenue strategy. Additionally, we will discuss critical considerations that publishers should keep in mind when navigating the complexities of SSP integrations.

12:50 PM

Auction Models: Should you offer SSP bidding options in C2S + S2S or choose between them?

In this session, we will delve into the complexities of auction models, specifically focusing on the integration of SSP bidding options in Client-to-Server (C2S) and Server-to-Server (S2S) environments. Attendees will explore the advantages and disadvantages of offering both bidding options versus selecting one method over the other. Through industry insights and case studies, we will discuss how these choices can impact ad performance,

1:10 PM

Panel Discussion - Facing the Future: The Biggest Challenges for Publishers in 2025

Join us for an engaging panel discussion where industry experts will explore the significant challenges that publishers are likely to face in 2025. As the ad tech landscape continues to evolve rapidly, understanding these challenges is crucial for staying ahead.